Upside Down Kerning

This is a very cool tip on kerning. It’s quite simple: just turn whatever you’re kerning upside down. Voila. This is one of those tips that I wish I’d been told years ago.

It’s exactly the same thing that the book Drawing on the Right Side of the Brain utilizes. One of the initial exercises has one draw things upside down which effectively short-circuits your analytical left-brain (attempting to make sense of the whole) and leaves your right brain free to interpret the shapes and forms as they actually appear. It works wonderfully.

In fact, I believe now, before I send anything to print or to be published, web or otherwise, I will turn it upside down and see if any insights shake out…

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Tracing & Drawing Fonts

When I was but a lad, and had secured my first on-site design contract, it was at a place–whose name escapes me–that specialized in travel brochures and advertising. It was forgettable in most ways, save for the bitter irony of working long hours in Photoshop on scenes of tropical island bliss, all the while trapped in a windowless city office. That and the fact that the head art director still did all his layouts by hand. He drew the pictures and hand lettered the headlines. He would hand them over to us to layout in Quark. Needless to say, he was a dying breed.

But, I’ve always felt there was something wonderful and intimately knowing to be able to hand-letter fonts from memory. That’s why I’ve taken to tracing fonts, and then, later, trying to reproduce them (with wildly varying degrees of success) by memory. I’ve found that the process has given me a greater appreciation for the fonts themselves. The charming qualities of a “g” (a favorite of mine) in different fonts or the beauty or relative plainness of an ampersand.

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Great article on a font redesign

Reviving Caslon

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Font Hinting

Ever wonder why there are so few decent web fonts out there? Well, the main reason is hinting. As it turns out, it is a monstrously difficult and expensive thing to do well. Worst of all, once screens have pixel density to rival print—which they will soon enough—hinting will no longer be necessary. However, we are facing a period of time of no less than five years when hinting will be the only way to get decent web fonts. So, hinters, go forth and make your money while the sun is still shining. And designers, be sure to buy your local hinter a beer (Yeah, I don’t know any either).

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The Flash Dilemma for Designers

If five years ago you told dynamic website designers that technologies less WYSIWYG than Flash were going to be the new standard, they would have laughed you out of the room. I mean, asking a designer to learn bare-bones ActionScript was bad enough, but man, things have changed. With the ascendancy of JavaScript and JavaScript libraries such as jQuery (my choice), MooTools, et al., designers are faced with a choice: retreat further into Photoshop mock-ups, or delve deeper into coding.

I personally know designers who take umbrage at the notion that they should have to hand-code anything—HTML and CSS often included—much less learn JavaScripting techniques. Some hope that Dreamweaver will finally fulfill its promise to be the Photoshop of web design and not remain a barely-above-par site builder that spits out crappy code that they have no ability to parse. Alas, that day seems even further off than it did mere years ago. But the scales are slow to fall from designers’ eyes, and they are clinging to the comfort of what they know, rather than tackling what they should learn.

Also, it’s commonplace now (and I’m certain that on some level this will persist into the future) for the designer to hand their beautifully rendered Photoshop comps to “coders” and let them do the heavy lifting (this has led to the misguided notion of creating “pixel perfect websites.” It’s a terrible idea, but that’s a topic for another day). But when one is talking about dynamic websites, static comps only go so far. Motion, animations, and transitions: are these things designers feel comfortable surrendering to others? I, for one, don’t want to cede control, or to be told what can or cannot be done by an outside party who may or may not be telling the truth.

The cold hard fact is that coding is inherently more nimble and flexible than a WYSIWYG editor is, or most likely will ever be. It can address problems as they crop up, and at the speed change happens on the web, waiting for Dreamweaver CS6 is hardly an option. So what’s next? Will you plug your jQuery into a WYSIWYG editor and create dynamic sites that way? I doubt that will happen anytime soon. Rust ain’t got nothing on technology when it comes to never sleeping, so it follows that, if we wish to continue doing web design, neither can we. Oh look, jQuery just released a new version, I for one, will be hitting the books.

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Brainstorming

Newsweek Article

I always felt that I developed better ideas on my own, often at inopportune times. Many times I’ve been driving on the freeway and tried to scribble an idea on some spare scratch paper. Worse than texting while driving for certain.

I never liked “brainstorming” sessions and always felt that perhaps it was a deficiency in my character that prevented me from seeing their value, given their enormous popularity. And to be completely honest, I never really liked one-on-one brainstorming with a partner. At least not initially. I much prefer to go off and ruminate on an idea, cramming information in and letting ideas bubble to the surface. Then, when I’ve come up with a number of ideas, presenting, combining and refining with a partner.

Seems that this has been born out by studies. So next time I’m asked to “blue sky” it with a group around a table, I will politely ask to go on a solitary drive. With a hands-free voice recorder.

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